What information do we collect?
We collect data from you when you register on our
site or place an order with us (whether as a guest to the site or from a
personally created account). In this case, we hold a ‘legitimate interest’ in holding your data.
You can however visit our site anonymously at any
We may also hold your data on one of our mailing
lists if you have chosen to subscribe to them. This data is held by your ‘consent’ and you are free to unsubscribe
at any time by contacting us or by clicking the Unsubscribe button at the end
of any email.
What do we use your information for?
We may use your information in the following ways:
- To personalise your shopping experience by being able to respond to
your individual requirements
- To improve our service to you by evaluating feedback and
information from you
- To improve our customer service and technical support
- To process transactions (your information both public and private
will not be shared, sold, exchanged or given to any 3rd party company for
any reason whatsoever without your consent, except for delivering the
intended product or service that you have requested from us).
- To assist you in the event of a problem completing your purchase
- To send periodic emails to include email marketing – you can
unsubscribe from any marketing contact from us through the link at the
bottom of the email
- To administer a promotion or event
How long do we hold your data?
Personal data relating to transactions is anonymised after seven
years and your account will be removed after seven years of inactivity
Personal data that is used for marketing purposes will be retained
indefinitely unless you choose to opt out
How do we protect and safeguard your personal
We have a variety of security measures in place to
protect your personal information. These include electronic safeguards, such as
encryption, and physical safeguards and security.
Card payments are encrypted by Sagepay, our secure
third-party payment provider. No online payment information is stored by us.
and Terms and Conditions.
Withdrawing your consent
If you would like to withdraw your consent, please contact
us directly on: Tel. +44 (0)1327 314880 or
Once you notify us of your request, we will respond to you as soon
Wherever possible, we will anonymise all records relating to you
and to your account, including all transactions and communication.
Who has access to your data?
Access to your personal data is restricted at all
times. Only our employees or trusted agents will be able to access your data.
Their access and activities are restricted to the purposes outlined above.
These parties are:
i) Us; we have direct access to your data.
ii) Our web designers, Zarr Ltd, can act on our behalf as Data Processors.
This means they host our website and have access to ensure its correct
If we decide to change or update our privacy
policy, we will do so on this page.
Please contact us if you have any questions
Internet user privacy is of upmost importance to us
and our customers. Our success depends on our ability to maintain the trust of
our customers. To this end, we have two overriding policies:
Message recipient policy
Before customers can receive email messages,
advertising or promotions, customers must have agreed to receive such messages,
by either purchasing from us or by opting into one of our mailing lists. Any
recipient may request at any time to be removed from our list, and we will
comply with that request. In addition, we will thoroughly investigate any
allegations made by recipients relating to unsolicited messages.
Policy against advertising our website using
unsolicited email messages
We require that all e-mails promoting our business
or its products are sent only to customers who have agreed to receive such
messages. We prohibit any advertising of our brand and website using
unsolicited email messages. If you feel you've been sent unsolicited emails
promoting our brand or website and would like to register a complaint, please
email us using our contact page. We will immediately investigate all allegations
made related to unsolicited messages.
Your email address is safe with us.
We never sell or share your email address with other companies.
You can unsubscribe at any time.
We require that each email message sent out from us includes an
easy way for subscribers to remove themselves via an unsubscribe link.
If you receive a newsletter or email and decide you don't like it,
simply click the unsubscribe link at the bottom of the email.
Definition of Spam
Spam is unsolicited email sent in bulk. Any promotion,
information or solicitation that is sent to a person via email without their
prior consent, where there is no pre-existing relationship between the sender
and the recipient, is spam.
We provide equine hoofcare products via an online
service / website that is easy to use,
useful and reliable. This can involve placing small amounts of information on
your computer or mobile phone or other device. These include small files known
as cookies. There's a link to general advice about managing cookies at the end
of this page. Cookies cannot be used to identify you personally. Here’s a link
to general advice about managing cookies on different browsers. Just scroll down to Use of
Cookies / How do I change my Cookie settings?